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Why YOLO has to become your copywriting mantra

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Life-changing decisions require a bit of bravery, stupidity, or both.  Isn't it  curious how our first passions stick with us throughout our lives? Language has been a love of mine from an early age; poems, puns, plays on words, mistyped subtitles, slang, and dialects. I'm here for it. I love how the right words can change minds and evoke strong memories.  Talking to my son about his fear of cycling helped me to turn my life around, and finally write for a living.  As many of us do, I have held several corporate jobs. I have worked hard and enjoyed varied work and colleagues, with the security of permanent contracts. But, if Covid taught us anything, it is carpe diem (or YOLO, for the kids). So, one day, after years in the food and drink industry, I finally seized it. All the small things Does your mum love to reminisce about you as a kid? My mum recalls how, aged around 18 months, I suddenly recited the whole alphabet from the back of the car and nearly...
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Sensory block-busting tips from a freelance copywriter

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Vanilla Eyes? Stop, collaborate, and listen Have you ever found yourself staring at a blinking cursor on a blank screen? Creative block is the worst. And when your job is to write copy or create content, you have to make creative ways to be, well, creative.  Steve Jobs   famously said,  “creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.” I guess you have been down a few internet wormholes, hoping to see something to inspire you. Maybe you are a writer too, or the person who gets stuck doing blogs/ social posts/ emails (because no one else wants to). However you got here, this list aims to wake up your senses with some metaphorical ‘plungers’ for your ‘oh sh*t’ moments. #1 TOUCHY SUBJECT We all know touch is vital for well-being, right? It helps us to show warmth and compassion. It even influences our decision-making. If you have a cat or ...
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Location: Derby, UK
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